The InnoMagination Toolkit will enable you to
identify the RIGHT OPPORTUNITY for your organization and to create a clear, executive-ready business case, giving you more confidence in WHAT TO PURSUE and the necessary internal
buy-in to MAKE IT HAPPEN.

IDENTITY
Define your Core Essence and latent assets

LANDSCAPE
Scan the market for strategic openings

MARKETPLACE
Match unmet needs with existing assets

PURSUIT
Prioritize and pressure-test opportunities

OFFER
Build the business case and activate

About the Author
Traci Robinson-Williams

Traci Robinson-Williams is a strategist, operator, and builder of practical paths to innovation.Through her company Claroti, Traci helps organizations uncover hidden value, build internal alignment, and move faster on the opportunities already within reach.
She holds a B.S. in Business and an MBA in Global Management, with additional studies in International Marketing and Business Analytics. But what defines her most is a belief that innovation doesn’t start with invention—it starts with seeing differently, asking “what if,” and having the courage to lead from where you are.


