About the Author

Traci Robinson-Williams

​Traci Robinson-Williams is a strategist, operator, and builder of practical paths to innovation.Through her company Claroti, Traci helps organizations uncover hidden value, build internal alignment, and move faster on the opportunities already within reach. 

She holds a B.S. in Business and an MBA in Global Management, with additional studies in International Marketing and Business Analytics. But what defines her most is a belief that innovation doesn’t start with invention—it starts with seeing differently, asking “what if,” and having the courage to lead from where you are.